SAAS MARKETING STRATEGY: 4 BASIC TACTICS TO ACCELERATE GROWTH

 

An effective SaaS marketing strategy hums like a well-oiled machine and drives the exponential growth of your business. This guide to SaaS business strategy explains how to choose the right marketing tactics - from paid media to content and SEO. With this guide, you will have the necessary tools to develop a competitive strategy adapted to the customer journey of your SaaS company. Nitrogen Rich Fertilizer

Proven SAAS marketing strategies

In this article, I will discuss approximately of the best SaaS marketing strategies that will help you successfully market your SaaS service to your target audience.

1 Display the price clearly

Being clear about how much your customers have to pay is one of the key points of SaaS marketing. Build the pricing page so potential customers can quickly decide if they can afford the price or not. In the sample image below, the Vimeo Plus monthly and yearly pricing details are clearly visible.

2 Give away free stuff

Unlike physical product marketing, SaaS marketing allows you to give away the entire product for free to promote. In fact, free trials remain among the most real advertising tactics for SaaS services. The key lies in an effective strategy that entices users to make a purchase later. Below you can see how Ahrefs offers visitors a free trial.

3 Offer less choice

Too many different choices canister confuse potential customers, which can lead them to abandon a purchase. While four is a popular amount for the variety of pricing plans on offer, three could be better. A case study in print on Unbounce showed how there was a 16.93% increase in conversions after reducing the number of sign-up options from four to three.

4 Make registrations easier

If you want more people to try your SaaS product, you need to remove as many obstacles as possible from the signup process. Keep in mind that asking for credit card information when signing up for a free trial could put off potential patrons. A circumstance study by Content Verve found that a simplified three-step form could increase conversions by 30%. The old three-step form shown below required users to enter a lot of information.

However, the new form below requires users to fill in just over 10 fields to complete the registration process. Hassle-free sign-ups are critical to SaaS marketing.

5 Improve the customer experience

Even if you have great products at great prices, you won't really get anywhere if your customers don't have a good experience. A good way to ensure a better customer experience is to personalize your service as much as possible. For example, send them a personalized welcome email after they complete the signup process. You can also send such emails when you notice that the number of active customers is decreasing.

6 Create great offers

 

Managing cash flow can be helpful for SaaS marketing when getting users to pay well in advance. Offer customers great deals for a long-term contract like Ninja Outreach does. Cutting-edge the following image you can see that there is a 25% discount for a 1-year contract. If you bind your customers in the longer term, this has a positive effect on your sales. In fact, the Gartner Group has stated that 80% of your future sales will come from a few (20%) of your existing customers.

7 Engage users through milestones

With SaaS marketing, getting a trial user can be easy, but converting them into long-term customers can be very difficult. It can be easier if you improve customer retention. Try to create achievement milestones like in the case of Hint Health. The company created important events like inviting others to try the app and setting up their email address. After just a few weeks, Hint Health was able to achieve a 10% increase in sales and prices.